How about just a little Honisty

In dealing with a broker-recommending mortgage on whether to disclose the best offer for the customer or the agent. Is it best to tell the buyer the best one available for them or is it best to tell the one from which the agent makes the most. The name has now in some instances become introducer rather than advisor so that people assuage there guilt about telling something that they may know or at least suspect is less than the best product for the client.

"...if the best product available is recommended, then that client, via his or own research, will endorse the introducer=s recommendation and not only come back and do the deal but also have the confidence to bring his or her friends along as well. I am, therefore, convinced that a policy of putting the customer first, even if that means a low (or even nonexistent) procreation fee is the right strategy..."

Stephen Knight- Executive chairmen Private Label Mortgage Services; Money Marketing